Ruskin, Carefully Curated for You


A visit to Ruskin Whitstable is guaranteed to inspire and delight, with personalised shopping advice from Shelly, Isobel and Karen you are sure to find the perfect piece you have been searching for ... or maybe something you didn't even know you needed!

Our unique collection of mens and womenswear is also available online, so take a look around and let us know if you have any questions

Founded in 2012, Ruskin sits in the heart of the seaside town of Whitstable's vibrant shopping district. Surrounded by the best of independent shopping, Ruskin has always been a place for locals and visitors alike to find stylish pieces with longevity. Whitstable's community of boutiques draw visitors from around the country and here at Ruskin we love that we now have a committed community of Whitstable locals and day-trippers who come back to visit us time and time again. Shelly, the driving force behind our bespoke shopping experience, often welcomes customers back time and time again ... with many of them keen to chat about the jacket, shirt or dress which they still love to wear years after their first visit.

Support small, shop local. 

We work with small and emerging brands, as well as more established ones, to bring you the best selection of contemporary menswear and womenswear in the country. Mother and daughter team, Shelly and Isobel have honed their eagle-eyed buying superpowers over many seasons in order to fill our shelves with the best and brightest from our suppliers seasonal offering. 

We take the time to hand select the most on-trend pieces from each of our brands, so you can shop our colour based collections in store and online knowing you only need to make one stop for your wardrobe refresh. From YMC and Veja to Folk, Universal Works to Samsoe Samsoe, whether your style is simple and contemporary, or bright and bold we have a selection of menswear and womenswear to suit your unique style. 

We buy responsibly and so should you. 

We buy in small numbers for responsible manufacturers, to ensure each and every piece which enters our shop leaves in the hands of someone who will love it forever. We are not fast fashion, we are the slow considered fashion which lives in your wardrobe for years to come. We are here to introduce you to our curated selection of ageless garments which are sure to be coveted by sisters, brothers, children and friends. We guarantee our considered, timeless pieces will never be old news. 

Let's talk about sustainability.

This is something we take seriously, the environment is in crisis and an unsustainable fashion industry is not something the planet can cope with. We are committed to only working with suppliers who are making an effort to ensure their processes are transparent and ethical. This is an ongoing project for us and something we will be updating our customers on regularly as we continue to learn and make changes.

What are we doing now: 

  • Our workspaces are powered by 100% renewables
  • Our packaging is #PlasticFree and recyclable/reusable
  • We recycle all appropriate packaging from our shop. Packaging makes up a huge proportion of our waste but luckily most of our suppliers use recyclable and compostable materials!
  • We buy in small numbers which we know we can sell - this avoids over-production and saves clothing from landfill 
    (Hello SALE time! We love that you help our small overstock find a home)

We know there is more to do ... so watch this space. 

Visit us and see for yourself.

If you are coming to Whitstable or live in the area pop in and say hi! We are family and four-legged pal friendly, and would love to show you our collection in person. 

Not close by? Be sure to follow us on Instagram and Facebook and sign up to our mailing list to ensure you don't miss out on updates and offers. 

Ruskin Whitstable
 8 Harbour Street, Whitstable, Kent CT5 1AG
Phone : 01227 262299
Email :
Instagram : @ruskin_clothing