Summer Sale now on

up to 50% off

selected styles
don't miss out on

up to 50% off

summer menswear styles
Bag a bargain with

up to 50% off

summer womenswear styles

Ethical. Curated. Independent.

Discover Ruskin's unique edit of sustainable styles for men and women
available online and in our Whitstable store.

shop brands like YMC, Folk, Universal Works & more
shop the edit
shop brands like Samsøe Samsøe, YMC, Loreak & more
shop the edit
up to 50% OFF
Summer Styles
save on seasonal favourites for men & women
shop the sale

See what other customers thought

I'm not a big clothes shopper (...) but Ruskin makes it enjoyable and very satisfactory - somehow it's less about fashion and more about finding good and interesting things to wear.


These Rototo socks are epic!


Beautifully curated collection of stunning clothing from sustainable brands.


Beautiful selection of ethically sourced clothes, alongside fabulous customer service! My favourite shop!


Lovely staff, so nice to talk to! Friendly style advice too.



Ethical shopping in the heart of Whitstable

Run by two generations of the Keeys family, Ruskin brings together timeless style and sustainable fashion in a unique edit for men & women.

learn more