Festive Offers

20% off ALL clothing
+ free shipping

'til midnight on Sunday

20% off ALL clothing
+ free shipping

'til midnight on Sunday
Now in stock

rototo socks

perfect for gifting this winter
winter gifting

menswear brands

from Ruskin
Winter Gifting

womenswear brands

Ethical. Curated. Independent.

Discover Ruskin's unique edit of sustainable styles for men and women
available online and in our Whitstable store.

Festive offers
20% off ALL clothing
automatically applied at checkout, 'til Sunday
Learn More Gift Inspo
YMC, Folk, Universal Works & more
Shop now
Samsøe Samsøe, YMC, Loreak & more
shop now
Winter gifting
get inspired with Ruskin
sustainable and ethical gifts for men & women
discover our gifts


Ethical shopping in the heart of Whitstable

Run by two generations of the Keeys family, Ruskin brings together timeless style and sustainable fashion in a unique edit for men & women.

learn more

See what other customers thought

Beautiful selection of ethically sourced clothes, alongside fabulous customer service! My favourite shop!


Beautifully curated collection of stunning clothing from sustainable brands.


Lovely staff, so nice to talk to! Friendly style advice too.


I just wanted to say how impressed I was, I ordered one day and they arrived the next. The trousers are great, a perfect fit and the quality of the material makes them hang beautifully.