discover

sustainable & ethical
clothing

with Ruskin
don't miss out on an

independent edit

for men this summer
discover your new

favourite
womenswear brand

with Ruskin

Ethical. Curated. Independent.

Discover Ruskin's unique edit of sustainable styles for men and women
available online and in our Whitstable store.

MENSWEAR
shop brands like YMC, Folk, Universal Works & more
shop the edit
WOMENSWEAR
shop brands like Samsøe Samsøe, YMC, Loreak & more
shop the edit

See what other customers thought

I'm not a big clothes shopper (...) but Ruskin makes it enjoyable and very satisfactory - somehow it's less about fashion and more about finding good and interesting things to wear.

Kate

These Rototo socks are epic!

Claire

Beautifully curated collection of stunning clothing from sustainable brands.

Pheobe

Beautiful selection of ethically sourced clothes, alongside fabulous customer service! My favourite shop!

Claire

Lovely staff, so nice to talk to! Friendly style advice too.

Katherine

Ruskin

Ethical shopping in the heart of Whitstable

Run by two generations of the Keeys family, Ruskin brings together timeless style and sustainable fashion in a unique edit for men & women.

learn more