Brand Spotlight:

Samsøe Samsøe

Shop mens shop womens

Ethical. Curated. Independent.

Discover Ruskin's unique edit of sustainable styles for men and women
available online and in our Whitstable store.

MENSWEAR
shop brands like YMC, Folk, Universal Works, Kestin & more
shop new arrivals
WOMENSWEAR
shop brands like Samsøe Samsøe, YMC, Sideline, LF Markey & more
shop new arrivals

Ruskin

Ethical shopping in the heart of Whitstable

Run by two generations of the Keeys family, Ruskin brings together timeless style and sustainable fashion in a unique edit for men & women.

learn more

ruskin exclusive

Discover our collab Tee

With two fellow Kent based brands Pelegrims Skincare & Westwell Wines to celebrate sustainability in Kent

Shop now

See what other customers thought

I'm not a big clothes shopper (...) but Ruskin makes it enjoyable and very satisfactory - somehow it's less about fashion and more about finding good and interesting things to wear.

Kate

These Rototo socks are epic!

Claire

Beautifully curated collection of stunning clothing from sustainable brands.

Pheobe

Beautiful selection of ethically sourced clothes, alongside fabulous customer service! My favourite shop!

Claire

Lovely staff, so nice to talk to! Friendly style advice too.

Katherine