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Ethical. Curated. Independent.

Discover Ruskin's unique edit of sustainable styles for men and women available online and in our Whitstable store.
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Ruskin

Ethical shopping in the heart of Whitstable

Run by two generations of the Keeys family, Ruskin brings together timeless style and sustainable fashion in a unique edit for men & women.

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See what other customers thought

I'm not a big clothes shopper (...) but Ruskin makes it enjoyable and very satisfactory - somehow it's less about fashion and more about finding good and interesting things to wear.

Kate

I have just discovered your shop online and love your style

Sam

Beautifully curated collection of stunning clothing from sustainable brands.

Pheobe

Beautiful selection of ethically sourced clothes, alongside fabulous customer service! My favourite shop!

Claire

Lovely staff, so nice to talk to! Friendly style advice too.

Katherine